citizenM's charity

As mobile citizens, we travel the world, explore cities, and reach most destinations easily. It got us thinking: what makes us so lucky? The answer is ‘mobility’. It’s even in our name. For us, mobility is readily accessible, something we don't really think about. You could say we take it for granted. But for some, mobility is not only hard to achieve, it's also a luxury they simply cannot afford.

Thinking about these challenges led us to establish our charity: the citizenMovement Foundation. It's founded on one of our values: real caring. We thought real caring shouldn't just stay within our four walls. It should make a difference to people who have never been, and perhaps never will be, citizenM guests.

We want to inspire our hotel staff, guests and neighbours to help others. Our goal: to shorten the distance between people and opportunities by giving them the gift of mobility.

cycling fundraising events

Our journey from Paris to Rotterdam was one hell of an adventure.

In 2018, we cycled from London to Paris to raise funds for a world more mobile. It was such a success, we decided to do it again in 2019. This time, our journey from Paris to Rotterdam was one hell of an adventure. There were huge cobblestones, hot temperatures and treacherous climbs...cycle-stopping punctures, broken bikes and flying bananas. Friends new and old came together, sharing many hugs and cold beers. Every day there was a real, caring atmosphere as the whole team got involved – it was truly humbling, and the results were incredible:

48 cyclists and 530 KM cycled and after the ride, we fundraised enough money to support WBR with 330 bikes – and, donations are still coming in!

Soon we will announce where the next year adventure will be, stay tuned!

you can still donate

our mission

citizenMovement Foundation: mobilising citizens to help shorten the distance between people and opportunities.

We thought beyond our doors. We thought about what really makes us who we are. And the thing that defines citizenM is motion. We never stop planning, dreaming and discovering. It’s even in our name – citizenM stands for ‘citizen mobile’. From here, it was only a short jump to calling our charity The citizenMovement Foundation. And the charity’s goal? To use the combined goodwill of citizenM staff and guests to make movement possible, and to shorten the distance between people and opportunities by giving the gift of mobility.

That’s why the first charity organisation we partnered with is World Bicycle Relief, and their BEEP initiative (Bicycles for Educational Empowerment Program). In 2018, we officially committed to support WBR with 1,000 bikes. We reached this goal, and at the end of 2018 we proudly donated a total amount of €169,379 to WBR, which is the equivalent of 1,000 bikes. In 2019, we continue to raise funds through even higher housekeeping savings, and a much larger cycling event fundraiser.

This, together with other initiatives, will give citizenMovement the opportunity to support WBR at a much higher level. A bicycle means better attendance, improved academic performance, and a higher chance of staying in school. What took hours on foot can now be completed in minutes, thanks to WBR. And while we are big believers in this great cause, we also believe charitable giving should be simple. Look below for ways you can make a difference.

In the future, we will partner with more organisations that share our values and passion for changing the world through the gift of mobility.

get involved

Be the guest who makes a difference.

Next time you stay at any citizenM hotel, look out for a citizenMovement door hanger in your room. Hang it outside in the morning, we'll skip cleaning your room, and use the money we saved for citizenMovement, which will support charities passionate about changing the world through the gift of mobility.

From the hotel to the class room! 

citizenM teams

We want to inspire our hotel staff, guests and neighbours to empower others.

In addition to the funds raised by our guests, the citizenMovement Foundation engages citizenM teams through fun (often sweaty) events.

Thanks to our technology partner Ireckonu (under the leadership of CEO Jan Jaap van Roon), we have stationary bikes with a specially designed virtual route to Zambia, set up at the Voorschoten and New York support offices. The goal is to cycle 15,000 km, and raise enough money to purchase 1,000 bikes for World Bicycle Relief. Every day, we conquer more kilometers, and get closer to our goal.

Other suppliers, like Colourcake, are organising spinning classes to collectively cycle and donate funds to citizenMovement.

Doing good feels good, no doubt about it! Join us – even a small effort makes a big difference.

the citizenMovement board
has the power to represent citizenMovement.

The members of the citizenMovement board do not receive a remuneration. Reasonable expenses incurred in the proper performance of their duties will be reimbursed.

Klaas van Lookeren Campagne


Hein Bijl


Wulf van Alkemade

Board Member

strategy plan

Stichting citizenMovement

Stichting citizenMovement (the citizenMovement Foundation) is a platform for doing good deeds. Its mission is to provide mobility to people who don’t have it. Mobility creates access and opportunities for life improvement in a sustainable way, by unlocking knowledge, enthusiasm, independence, equality and progress.

read the strategy plan

contact details

Stichting citizenMovement

address: Leidseweg 219, 2253 AE – Voorschoten, The Netherlands
phone nr.: +31 (0)20-8117-000
KVK: 72240954 RSIN: 859042984
bank account nr: NL68 RABO 0324 1036 70
account name: citizenM Holding B.V.